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  AI-Driven E-Commerce Optimization: Strategies for Boosting Engagement and ROI AI-Driven E-Commerce Optimization: Strategies for Boosting Engagement and ROIIn today’s digital landscape, e-commerce has evolved beyond a simple online storefront. With fierce competition and constantly changing consumer behaviors, brands must harness advanced technologies to optimize their online presence, enhance user experience, and ultimately improve key performance indicators such as click.. IT News 2025. 1. 17.